nakakainis na kacornihan ngunit ika'y matatawa, manggigigil ka sa kabaduyan subalit maadik ka... manginginig ang iyong laman sa galit, titirik ang iyong mata sa ngitngit.... ENTER AT YOUR OWN RISK

Thursday, June 09, 2005

Sell-a-Vision

not selling in television, but selling a vision. How can one sell a Vision? A vision that only a few sees, or worst only one person can see.

Bibilical history has always shun on prophets for they are messengers of what the future holds, they are tortured, murdered, mutilated.... and yes crucified. For they do not know when to shut up... maybe once when the first ever pope denied his leader three times.

Even scientists were not spared from such. When everyone though the rest of the universe revolved around earth. Copernicus was thought to be crazy and mad for he said that it is the sun which is the center of the universe, at least for this galaxy.. Milky Way right? He was not even selling a vision, but a theory and people can be so cruel.

The visionary of Tagaytay Highlands, Buddy Ongpin was laughed at when he said he was going to build a leisure community in Tagaytay, when Cavite was a dumpsite for "salvaged" victims and property can be bought for a song (Php1/sqm??). Look at Tagaytay now.

We are now faced with a new challenge. Selling a vision, that will happen in 2-4 years time. Residential properties are definitely a hit in Bacoor, along Daang hari, but Commercial properties?? still a question. Daang Hari is still a new diversion road with traffic volume quite low compared to other national roads in the area. so how do we sell what will happen in the future and convince people that it will happen... when visionaries are scarce... investors are scared... Entrepreneurs are wanting.

When there is a vicious cycle of co-dependence... commercial establishments build in areas with high human traffic... human traffic is induced by highly developed commercial areas... its a reinforcing loop that needs to be mitigated by an outside stimulus. The visionary with the courage to take a risk and invest, build and start something that people reckon as premature. ahhh.. inertia is such a strong force to overcome.

"The arrows turn, the swords repel, let nothing pierce this mortal shell!" ... "Ang mga sibat ganoon din ang pana, di magwawagi sa mortal shell" - Visionaries Knight of the Magical Light

0 Comments:

Post a Comment

<< Home

|